Sainsbury's customers can now top up their weekly grocery shop with one-off purchases such as Solar Panels, to help them generate their own energy at home.
Sainsbury's Energy, in partnership with British Gas, will offer customers access to new energy technologies and deals, information and advice with trained energy experts available in selected stores.
Sainsbury's chief executive, Justin King, said: "Our ambition is for Sainsbury's Energy to become the number one destination for customers looking for new energy technologies, energy efficiency measures and great energy deals, so we can help them to reduce costs, while also reducing carbon emissions."
Phil Bentley, Managing Director of British Gas, said: "We know people are worried about rising energy costs, but higher prices don't have to mean higher bills. Energy efficiency and energy generation in the home are the keys to keeping bills down, but people need more help to take advantage of them. This is why British Gas is delighted to be back on the ‘high street' with Sainsbury's, making it easier for customers to get the products, information and advice they need."
The service is now available to customers in Sainsbury's stores across the UK, online and via Sainsbury's Energy call centre on freephone 0800 316 0 316.
Customers will have access to gas and electricity, deals on insulation, solar panels and home energy assessments.
Sainsbury's also plan an Energy roadshow, with a tour of Sainsbury's supermarkets up and down the country with a fully interactive energy display truck where customers can talk to experts and see new home energy generation technologies in action.
Would you be more inclined to adopt solar energy if it's available in your local supermarket? Let us know.